Paranormal Activity 2: Marketing Trumps Moviemaking

There is a new teaser-trailer for Paranormal Activity 2, adiposity and it mostly plays the way you would expect: long, advice disquieting security camera shots, nite-vision audience scares, and cheap scare cuts that aren’t that scary.

In what I feel to be a major coup, Paramount managed to get this trailer for a film that’s still in pre-production and comes out in October onto the head of the biggest movie of the summer in their demographic.  Well-done.  But the bigger news is that they’ve managed to get the trailer pulled from screenings of Twilight Eclipse in Texas and make a news story out of nothing.  Well-played.

Meanwhile, the likely far-scarier REC 2 comes out next week and likely will draw a fraction of the audience.

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